Anju Real Estate Technology is an information platform designed specifically for housing reconstruction and urban renewal. By simply entering an address or land number, users can receive a quick assessment of aging building and urban renewal projects, including key information such as construction costs and future value assessments. Our goal is to simplify the calculations involved in urban renewal, helping residents quickly understand the benefits of reconstruction, while also providing a matchmaking mechanism for developers and potential clients.
About the project
RELEASE DATE
2024.01
ROLE
UIUX Designer
BRAND Designer
SERVICES
UI/UX DESIGN
BRAND DESIGN
📍Utilize website data mining to identify user needs and expand the current brand management strategy.
📍Participate in the developer matchmaking business model from scratch (0 to 1) and conduct verification.
📍Develop a urban renewal calculator feature to clarify urban renewal concepts.
📍Combine existing market research to establish a professional and trustworthy product style strategy.
Background
Anju Real Estate Technology is a sub-brand under HouseFeel. Through corporate alliances, it creates an urban renewal matchmaking platform. By utilizing data to simplify and accelerate the urban renewal process, it aims to connect users with service providers to enhance conversion rates.
Design Goal
🎯 Lower the threshold for aging building urban renewal, simplifying complex knowledge and calculations for easy understanding by users.
🎯 Promote matchmaking services and expand the user base.
🎯 Expand the content knowledge scope of "HouseFeel," focusing on real estate and urban renewal.
Research
Through stakeholder interviews and competitive analysis, we gained insights into the product positioning and established its unique differentiators.
Stakeholder Interview
Conducted interviews with PO, PM, and other stakeholders to understand business goals, requirements, product development direction, and market strategies.
Design
Impact
📍 Expanding the Boundaries of the Group's Product Line
Anju integrates urban renewal into digital services, expanding Housefeel’s product line into simulations, matchmaking, and knowledge platforms.
📍 Developing Innovative Urban Renewal Simulation Features
With just a land code, users get instant redevelopment reports, simplifying complex processes and clarifying potential.
📍 Promoting the Accessibility and Transparency of Urban Renewal Knowledge
Through a knowledge hub and FAQs, Anju makes urban renewal info more transparent and user-friendly, empowering better decisions.
Conclusion
✨ Simulation as the Core Product: Driving Lead Generation, Traffic, and Monetization
The simulation tool is not just the core feature of Anju, but also the starting point of the business model. It drives lead generation, funnels users into matchmaking and consulting flows, and enables monetization through commission or paid conversions—transforming functionality into a revenue-generating core.
✨ Extending Housefeel’s Content Assets into Actionable Knowledge Services
Anju extends Housefeel’s content assets and knowledge map into actionable services. Static articles are transformed into interactive, data-driven tools, turning passive reading into active understanding—realizing the practical value of real estate knowledge.
✨ Building a New Business Model Centered on Lead Generation, Matchmaking, and Commission-Based Revenue
Through thoughtful digital product design, Anju establishes a viable business model: capturing leads via simulation, converting through matchmaking and consultations, and monetizing through commissions—forming a repeatable, closed-loop growth engine.
Credit
Client：安居不動產科技股份有限公司
Production：股感媒體股份有限公司 StockFeel
Product Manager：呂國瑋 Kuowei Lu
Art Director：吳俊曄 Yeah Wu
Designer：邱建勛 Gamma Chiu
Release Date： 2024.01
「本專案於股感資訊股份有限公司 StockFeel製作」
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Anju Real Estate Tech. : Urban Renewal Matching Platform
OVERVIEW
Anju Real Estate Technology is an information platform designed specifically for housing reconstruction and urban renewal. By simply entering an address or land number, users can receive a quick assessment of aging building and urban renewal projects, including key information such as construction costs and future value assessments. Our goal is to simplify the calculations involved in urban renewal, helping residents quickly understand the benefits of reconstruction, while also providing a matchmaking mechanism for developers and potential clients.
About the project
RELEASE DATE
2024.01
ROLE
UIUX Designer
BRAND Designer
SERVICES
UI/UX DESIGN
BRAND DESIGN
📍Utilize website data mining to identify user needs and expand the current brand management strategy.
📍Participate in the developer matchmaking business model from scratch (0 to 1) and conduct verification.
📍Develop a urban renewal calculator feature to clarify urban renewal concepts.
📍Combine existing market research to establish a professional and trustworthy product style strategy.
Background
Anju Real Estate Technology is a sub-brand under HouseFeel. Through corporate alliances, it creates an urban renewal matchmaking platform. By utilizing data to simplify and accelerate the urban renewal process, it aims to connect users with service providers to enhance conversion rates.
Design Goal
🎯 Lower the threshold for aging building urban renewal, simplifying complex knowledge and calculations for easy understanding by users.
🎯 Promote matchmaking services and expand the user base.
🎯 Expand the content knowledge scope of "HouseFeel," focusing on real estate and urban renewal.
Research
Through stakeholder interviews and competitive analysis, we gained insights into the product positioning and established its unique differentiators.
Stakeholder Interview
Conducted interviews with PO, PM, and other stakeholders to understand business goals, requirements, product development direction, and market strategies.
Design
Impact
📍 Expanding the Boundaries of the Group's Product Line
Anju integrates urban renewal into digital services, expanding Housefeel’s product line into simulations, matchmaking, and knowledge platforms.
📍 Developing Innovative Urban Renewal Simulation Features
With just a land code, users get instant redevelopment reports, simplifying complex processes and clarifying potential.
📍 Promoting the Accessibility and Transparency of Urban Renewal Knowledge
Through a knowledge hub and FAQs, Anju makes urban renewal info more transparent and user-friendly, empowering better decisions.
Conclusion
✨ Simulation as the Core Product: Driving Lead Generation, Traffic, and Monetization
The simulation tool is not just the core feature of Anju, but also the starting point of the business model. It drives lead generation, funnels users into matchmaking and consulting flows, and enables monetization through commission or paid conversions—transforming functionality into a revenue-generating core.
✨ Extending Housefeel’s Content Assets into Actionable Knowledge Services
Anju extends Housefeel’s content assets and knowledge map into actionable services. Static articles are transformed into interactive, data-driven tools, turning passive reading into active understanding—realizing the practical value of real estate knowledge.
✨ Building a New Business Model Centered on Lead Generation, Matchmaking, and Commission-Based Revenue
Through thoughtful digital product design, Anju establishes a viable business model: capturing leads via simulation, converting through matchmaking and consultations, and monetizing through commissions—forming a repeatable, closed-loop growth engine.
Credit
Client：安居不動產科技股份有限公司
Production：股感媒體股份有限公司 StockFeel
Product Manager：呂國瑋 Kuowei Lu
Art Director：吳俊曄 Yeah Wu
Designer：邱建勛 Gamma Chiu
Release Date： 2024.01
「本專案於股感資訊股份有限公司 StockFeel製作」
Smooth Scroll
This will hide itself!
This will hide itself!
Anju Real Estate Tech. : Urban Renewal Matching Platform
OVERVIEW
Anju Real Estate Technology is an information platform designed specifically for housing reconstruction and urban renewal. By simply entering an address or land number, users can receive a quick assessment of aging building and urban renewal projects, including key information such as construction costs and future value assessments. Our goal is to simplify the calculations involved in urban renewal, helping residents quickly understand the benefits of reconstruction, while also providing a matchmaking mechanism for developers and potential clients.
About the project
RELEASE DATE
2024.01
ROLE
UIUX Designer
BRAND Designer
SERVICES
UI/UX DESIGN
BRAND DESIGN
📍Utilize website data mining to identify user needs and expand the current brand management strategy.
📍Participate in the developer matchmaking business model from scratch (0 to 1) and conduct verification.
📍Develop a urban renewal calculator feature to clarify urban renewal concepts.
📍Combine existing market research to establish a professional and trustworthy product style strategy.
Background
Anju Real Estate Technology is a sub-brand under HouseFeel. Through corporate alliances, it creates an urban renewal matchmaking platform. By utilizing data to simplify and accelerate the urban renewal process, it aims to connect users with service providers to enhance conversion rates.
Design Goal
🎯 Lower the threshold for aging building urban renewal, simplifying complex knowledge and calculations for easy understanding by users.
🎯 Promote matchmaking services and expand the user base.
🎯 Expand the content knowledge scope of "HouseFeel," focusing on real estate and urban renewal.
Research
Through stakeholder interviews and competitive analysis, we gained insights into the product positioning and established its unique differentiators.
Stakeholder Interview
Conducted interviews with PO, PM, and other stakeholders to understand business goals, requirements, product development direction, and market strategies.
Design
Impact
📍 Expanding the Boundaries of the Group's Product Line
Anju integrates urban renewal into digital services, expanding Housefeel’s product line into simulations, matchmaking, and knowledge platforms.
📍 Developing Innovative Urban Renewal Simulation Features
With just a land code, users get instant redevelopment reports, simplifying complex processes and clarifying potential.
📍 Promoting the Accessibility and Transparency of Urban Renewal Knowledge
Through a knowledge hub and FAQs, Anju makes urban renewal info more transparent and user-friendly, empowering better decisions.
Conclusion
✨ Simulation as the Core Product: Driving Lead Generation, Traffic, and Monetization
The simulation tool is not just the core feature of Anju, but also the starting point of the business model. It drives lead generation, funnels users into matchmaking and consulting flows, and enables monetization through commission or paid conversions—transforming functionality into a revenue-generating core.
✨ Extending Housefeel’s Content Assets into Actionable Knowledge Services
Anju extends Housefeel’s content assets and knowledge map into actionable services. Static articles are transformed into interactive, data-driven tools, turning passive reading into active understanding—realizing the practical value of real estate knowledge.
✨ Building a New Business Model Centered on Lead Generation, Matchmaking, and Commission-Based Revenue
Through thoughtful digital product design, Anju establishes a viable business model: capturing leads via simulation, converting through matchmaking and consultations, and monetizing through commissions—forming a repeatable, closed-loop growth engine.
Credit
Client：安居不動產科技股份有限公司
Production：股感媒體股份有限公司 StockFeel
Product Manager：呂國瑋 Kuowei Lu
Art Director：吳俊曄 Yeah Wu
Designer：邱建勛 Gamma Chiu
Release Date： 2024.01
「本專案於股感資訊股份有限公司 StockFeel製作」
Smooth Scroll
This will hide itself!
This will hide itself!