TeachFeel is an online learning platform for investment and career growth. We offer personalized guides and diverse learning methods to help users master key knowledge. With the Lemon Coin system, learning becomes more flexible—transforming it into a journey of exploration and growth.
About the project
RELEASE DATE
2024.07
ROLE
UIUX Designer
BRAND Designer
SERVICES
UI/UX DESIGN
BRAND DESIGN
📍 Led the 0 to 1 development of product strategy and UI/UX design validation from the ground up.
📍 Conducted user interviews, personas, focus group, and competitive analysis to define product strategy, positioning, and insights.
📍 Developed a corporate points redemption system to enhance user rewards, engagement, and retention.
📍 Designed 80+ pages, including the homepage, course discovery, and shopping cart, optimizing platform usability and user experience.
Background
The Feel Group expands the concept of "inclusive finance" into "financial living". Starting with The Lemon Grocery, the group has achieved initial success and aims to integrate deeper into everyday life, fostering closer connections with its members. The group's reward points, The Lemon Coin, are also being enhanced through diverse usage scenarios to maximize their value.
Design Process
Design Goal
Creating a Personalized, Diverse, and Accessible Investment Learning Experience
📍 Expanding the concept of inclusive finance to build a comprehensive financial lifestyle.
📍 Strengthening The Feel Group ecosystem to enhance user lifetime value.
📍 Developing a learning platform that fosters a seamless information-learning cycle.
Research
Through user interviews, personas, competitor analysis, and focus groups, we gained deep insights into the pain points and needs of our target audience when learning investment knowledge.
🔬 Users Interview
Conducted interviews with 10 Stock website users to understand their investment experience, learning motivations, habits, financial product usage, and thoughts on the points system. The insights helped analyze financial learning needs, pain points, and behavioral patterns.
🔬 Persona
Based on interview results, created representative user personas to assist the product team in designing features and experiences that better align with the target audience.
🔬 Competitive Analysis
Studied other online learning platforms to evaluate their strengths and weaknesses, uncovering opportunities and unique differentiators for TeachFeel.
🔬 Focus Group
Through group discussions, identified common pain points and needs related to investment learning, as well as user feedback and shared visions for the product.
Design
Impact
📍 Expanding the boundaries of the product ecosystem
Teachfeel extends the depth and breadth of financial content offerings, enabling the group to transition from a financial information provider to a knowledge-based lifestyle service platform.
📍 Exploring new product verticals and innovative learning models
Introducing personalized course recommendations and gamified point systems for the first time, the project delivers an engaging and motivational learning experience in the digital education space.
📍 Enhancing member point value and engagement
By integrating the Lemon Coin reward system, the project builds a learning incentive loop—“task–reward–learning”—which increases user stickiness and strengthens brand loyalty through meaningful point redemption.
Conclusion
✨ Building a zero-to-one product requires solid research and strong team alignment.
User interviews, focus groups, and persona development grounded the design in real needs, while cross-functional consensus enabled precise strategy and efficient execution.
✨ Business model innovation is the foundation for product formation.
Integrating the learning platform with the group’s membership system and reward economy creates not only a viable business model but also opens new avenues for monetization and service expansion.
✨ User experience design is key to differentiation and engagement in digital products.
In a market saturated with similar learning platforms, UI/UX design becomes the core of value delivery. Guided learning flows, consistent branding, and responsive interactions shape an intuitive and trustworthy experience—boosting user retention and engagement.
Credit
Production：股感媒體股份有限公司 StockFeel
Product Owner：許郁婷 Stella Hsu
Product Manager：陳弘三 Hungsan Chen
Art Director：吳俊曄 Yeah Wu
UIUX / Brand Designer：邱建勛 Gamma Chiu
「本專案於股感媒體股份有限公司 StockFeel時期製作」
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TeachFeel : Online Course Platform
OVERVIEW
TeachFeel is an online learning platform for investment and career growth. We offer personalized guides and diverse learning methods to help users master key knowledge. With the Lemon Coin system, learning becomes more flexible—transforming it into a journey of exploration and growth.
About the project
RELEASE DATE
2024.07
ROLE
UIUX Designer
BRAND Designer
SERVICES
UI/UX DESIGN
BRAND DESIGN
📍 Led the 0 to 1 development of product strategy and UI/UX design validation from the ground up.
📍 Conducted user interviews, personas, focus group, and competitive analysis to define product strategy, positioning, and insights.
📍 Developed a corporate points redemption system to enhance user rewards, engagement, and retention.
📍 Designed 80+ pages, including the homepage, course discovery, and shopping cart, optimizing platform usability and user experience.
Background
The Feel Group expands the concept of "inclusive finance" into "financial living". Starting with The Lemon Grocery, the group has achieved initial success and aims to integrate deeper into everyday life, fostering closer connections with its members. The group's reward points, The Lemon Coin, are also being enhanced through diverse usage scenarios to maximize their value.
Design Process
Design Goal
Creating a Personalized, Diverse, and Accessible Investment Learning Experience
📍 Expanding the concept of inclusive finance to build a comprehensive financial lifestyle.
📍 Strengthening The Feel Group ecosystem to enhance user lifetime value.
📍 Developing a learning platform that fosters a seamless information-learning cycle.
Research
Through user interviews, personas, competitor analysis, and focus groups, we gained deep insights into the pain points and needs of our target audience when learning investment knowledge.
🔬 Users Interview
Conducted interviews with 10 Stock website users to understand their investment experience, learning motivations, habits, financial product usage, and thoughts on the points system. The insights helped analyze financial learning needs, pain points, and behavioral patterns.
🔬 Persona
Based on interview results, created representative user personas to assist the product team in designing features and experiences that better align with the target audience.
🔬 Competitive Analysis
Studied other online learning platforms to evaluate their strengths and weaknesses, uncovering opportunities and unique differentiators for TeachFeel.
🔬 Focus Group
Through group discussions, identified common pain points and needs related to investment learning, as well as user feedback and shared visions for the product.
Design
Impact
📍 Expanding the boundaries of the product ecosystem
Teachfeel extends the depth and breadth of financial content offerings, enabling the group to transition from a financial information provider to a knowledge-based lifestyle service platform.
📍 Exploring new product verticals and innovative learning models
Introducing personalized course recommendations and gamified point systems for the first time, the project delivers an engaging and motivational learning experience in the digital education space.
📍 Enhancing member point value and engagement
By integrating the Lemon Coin reward system, the project builds a learning incentive loop—“task–reward–learning”—which increases user stickiness and strengthens brand loyalty through meaningful point redemption.
Conclusion
✨ Building a zero-to-one product requires solid research and strong team alignment.
User interviews, focus groups, and persona development grounded the design in real needs, while cross-functional consensus enabled precise strategy and efficient execution.
✨ Business model innovation is the foundation for product formation.
Integrating the learning platform with the group’s membership system and reward economy creates not only a viable business model but also opens new avenues for monetization and service expansion.
✨ User experience design is key to differentiation and engagement in digital products.
In a market saturated with similar learning platforms, UI/UX design becomes the core of value delivery. Guided learning flows, consistent branding, and responsive interactions shape an intuitive and trustworthy experience—boosting user retention and engagement.
Credit
Production：股感媒體股份有限公司 StockFeel
Product Owner：許郁婷 Stella Hsu
Product Manager：陳弘三 Hungsan Chen
Art Director：吳俊曄 Yeah Wu
UIUX / Brand Designer：邱建勛 Gamma Chiu
「本專案於股感媒體股份有限公司 StockFeel時期製作」
Smooth Scroll
This will hide itself!
This will hide itself!
TeachFeel : Online Course Platform
OVERVIEW
TeachFeel is an online learning platform for investment and career growth. We offer personalized guides and diverse learning methods to help users master key knowledge. With the Lemon Coin system, learning becomes more flexible—transforming it into a journey of exploration and growth.
About the project
RELEASE DATE
2024.07
ROLE
UIUX Designer
BRAND Designer
SERVICES
UI/UX DESIGN
BRAND DESIGN
📍 Led the 0 to 1 development of product strategy and UI/UX design validation from the ground up.
📍 Conducted user interviews, personas, focus group, and competitive analysis to define product strategy, positioning, and insights.
📍 Developed a corporate points redemption system to enhance user rewards, engagement, and retention.
📍 Designed 80+ pages, including the homepage, course discovery, and shopping cart, optimizing platform usability and user experience.
Background
The Feel Group expands the concept of "inclusive finance" into "financial living". Starting with The Lemon Grocery, the group has achieved initial success and aims to integrate deeper into everyday life, fostering closer connections with its members. The group's reward points, The Lemon Coin, are also being enhanced through diverse usage scenarios to maximize their value.
Design Process
Design Goal
Creating a Personalized, Diverse, and Accessible Investment Learning Experience
📍 Expanding the concept of inclusive finance to build a comprehensive financial lifestyle.
📍 Strengthening The Feel Group ecosystem to enhance user lifetime value.
📍 Developing a learning platform that fosters a seamless information-learning cycle.
Research
Through user interviews, personas, competitor analysis, and focus groups, we gained deep insights into the pain points and needs of our target audience when learning investment knowledge.
🔬 Users Interview
Conducted interviews with 10 Stock website users to understand their investment experience, learning motivations, habits, financial product usage, and thoughts on the points system. The insights helped analyze financial learning needs, pain points, and behavioral patterns.
🔬 Persona
Based on interview results, created representative user personas to assist the product team in designing features and experiences that better align with the target audience.
🔬 Competitive Analysis
Studied other online learning platforms to evaluate their strengths and weaknesses, uncovering opportunities and unique differentiators for TeachFeel.
🔬 Focus Group
Through group discussions, identified common pain points and needs related to investment learning, as well as user feedback and shared visions for the product.
Design
Impact
📍 Expanding the boundaries of the product ecosystem
Teachfeel extends the depth and breadth of financial content offerings, enabling the group to transition from a financial information provider to a knowledge-based lifestyle service platform.
📍 Exploring new product verticals and innovative learning models
Introducing personalized course recommendations and gamified point systems for the first time, the project delivers an engaging and motivational learning experience in the digital education space.
📍 Enhancing member point value and engagement
By integrating the Lemon Coin reward system, the project builds a learning incentive loop—“task–reward–learning”—which increases user stickiness and strengthens brand loyalty through meaningful point redemption.
Conclusion
✨ Building a zero-to-one product requires solid research and strong team alignment.
User interviews, focus groups, and persona development grounded the design in real needs, while cross-functional consensus enabled precise strategy and efficient execution.
✨ Business model innovation is the foundation for product formation.
Integrating the learning platform with the group’s membership system and reward economy creates not only a viable business model but also opens new avenues for monetization and service expansion.
✨ User experience design is key to differentiation and engagement in digital products.
In a market saturated with similar learning platforms, UI/UX design becomes the core of value delivery. Guided learning flows, consistent branding, and responsive interactions shape an intuitive and trustworthy experience—boosting user retention and engagement.
Credit
Production：股感媒體股份有限公司 StockFeel
Product Owner：許郁婷 Stella Hsu
Product Manager：陳弘三 Hungsan Chen
Art Director：吳俊曄 Yeah Wu
UIUX / Brand Designer：邱建勛 Gamma Chiu
「本專案於股感媒體股份有限公司 StockFeel時期製作」
Smooth Scroll
This will hide itself!
This will hide itself!