CashFeel is a consumer finance content platform focused on sharing information about credit cards, loans, discounts, and lifestyle insights. In addition to providing financial insights, it offers credit card and loan comparison tools to help users make informed spending decisions more efficiently.
About the project
RELEASE DATE
2024.05
ROLE
UIUX Designer
BRAND Designer
SERVICES
UI/UX DESIGN
BRAND DESIGN
📍 Establish product strategy through stakeholder interviews, user research, and data analysis, combined with competitor analysis.
📍 Develop a unique platform strategy by building credit card and loan comparison features.
📍 Create a brand identity and visual system that embodies vibrancy, trust, professionalism, and friendliness.
📍 Drive business model development with significant community growth, achieving a 300% increase in follower engagement.
Background
✨ Expanding the Landscape of Inclusive Finance
The Stockfeel Group continues to explore the possibilities of "inclusive finance" and has identified significant growth potential in consumer finance through data analysis from the Gugan platform. The team discovered that beyond investment and wealth management, consumers are increasingly seeking credit cards, loans, and other financial tools for daily use, presenting new opportunities for the group to expand its financial services.
✨ Successfully Establishing a Consumer Finance Community
To better engage users in the consumer finance sector, the team established a dedicated content community focused on this area. By implementing a precise content strategy, curating financial information, and recommending exclusive deals, they successfully attracted significant attention, proving the long-term viability of this sector.
✨ Building a Smart Consumer Ecosystem
Driven by market insights and user needs, Anqiangan was created to enhance the consumer finance experience. The platform offers credit card and loan comparisons, real-time deal alerts, and cashback mechanisms, helping users make smarter financial decisions while expanding the scope of financial applications in everyday life.
Design Process
Design Goal
🎯 Enhancing users' financial decision-making efficiency through information.
CashFeel aims to help users make smarter spending choices in their daily lives by providing the latest and most beneficial financial information. Through clear comparisons, analyses, and recommendations, users can quickly understand credit card and loan options, enabling them to make informed decisions.
🎯 Providing deal insights to become the "best companion for consumer life."
CashFeel aspires to be the best companion for your consumer life. By offering the latest deals, cashback, and promotional activities through its community, users can easily discover the best value options in their daily spending, thereby enhancing their overall consumption experience.
🎯 Connecting finance and daily life to expand the influence of the financial ecosystem.
We aim to break the traditional perception of financial services by integrating financial tools more closely with everyday life. This allows users to not only enjoy smarter consumption experiences but also apply financial services across a broader range of life scenarios, thus expanding the influence of the financial ecosystem.
Research
User research is conducted through stakeholder interviews, user interviews, and competitive analysis to define product positioning and identify user profiles.
🔬 Stakeholder Interview
Through interviews with Product Owners (PO) and Product Managers (PM), we gain insights into business goals, operational needs, product development direction, and market strategy.
🔬 User Interview
We conducted interviews with 10 users from the AnqianGan community to understand their consumption habits, how they obtain discount information, their decision-making process, and expectations for the platform. This helps us further analyze user preferences and profiles in the consumer finance sector.
🔬 Competitive Analysis
By examining similar services in the market, we identify their strengths and weaknesses to uncover opportunities and define the unique value of Cashfeel.
Design
Impact
📍 Expanding the Boundaries of Content-Based Services
CashFeel started as a content platform and evolved into a practical tool by integrating credit card and loan comparison features. This transformation expanded the boundaries of traditional content products, turning information into actionable solutions for users.
📍 Reaching a Broader Consumer Audience
By focusing on everyday deals and consumer finance topics, CashFeel attracted a wider audience beyond financial enthusiasts. The platform successfully transitioned from investment-focused content to daily consumption-centered services, broadening its user base.
📍 Driving Innovation in Consumer Financial Products
CashFeel identified real user needs in choosing credit cards and loans, and built comparison tools through data organization and user research. This streamlined decision-making and accelerated the digital development of consumer financial products.
Conclusion
✨ Community Building as the Touchstone of Productization
Community engagement reveals users’ true interests and needs. CashFeel’s active community validated the appeal of consumer finance topics and served as a springboard for defining product features, making it a key step in evolving from content to tool-based solutions.
✨ Key Features Drive Product Adoption
Features like credit card and loan comparisons helped solve users' decision-making pain points. These tools elevated the product from being a passive content platform to a reliable decision-making assistant, driving user adoption and brand recognition.
✨ Consistent, High-Quality Content is the Core of Long-Term Growth
Even with great features and design, consistent and high-quality content is essential to retain users. CashFeel maintains frequent, valuable updates that strengthen its professional image and provide lasting value to its audience.
Credit
Client：安錢感科技股份有限公司 Cashfeel
Production：股感資訊股份有限公司 Stockfeel
Product Owner：許郁婷 Stella Hsu
Product Manager：鍾守沂 Arya Chung、方琪
Art Director：吳俊曄 Yeah Wu
UIUX / Brand Designer：相如 EL、姵伶、KIKI、邱建勛 Gamma Chiu
Release Date： 2024.05
「本專案於股感資訊股份有限公司 StockFeel製作」
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CashFeel : Consumer Finance Content Website
OVERVIEW
CashFeel is a consumer finance content platform focused on sharing information about credit cards, loans, discounts, and lifestyle insights. In addition to providing financial insights, it offers credit card and loan comparison tools to help users make informed spending decisions more efficiently.
About the project
RELEASE DATE
2024.05
ROLE
UIUX Designer
BRAND Designer
SERVICES
UI/UX DESIGN
BRAND DESIGN
📍 Establish product strategy through stakeholder interviews, user research, and data analysis, combined with competitor analysis.
📍 Develop a unique platform strategy by building credit card and loan comparison features.
📍 Create a brand identity and visual system that embodies vibrancy, trust, professionalism, and friendliness.
📍 Drive business model development with significant community growth, achieving a 300% increase in follower engagement.
Background
✨ Expanding the Landscape of Inclusive Finance
The Stockfeel Group continues to explore the possibilities of "inclusive finance" and has identified significant growth potential in consumer finance through data analysis from the Gugan platform. The team discovered that beyond investment and wealth management, consumers are increasingly seeking credit cards, loans, and other financial tools for daily use, presenting new opportunities for the group to expand its financial services.
✨ Successfully Establishing a Consumer Finance Community
To better engage users in the consumer finance sector, the team established a dedicated content community focused on this area. By implementing a precise content strategy, curating financial information, and recommending exclusive deals, they successfully attracted significant attention, proving the long-term viability of this sector.
✨ Building a Smart Consumer Ecosystem
Driven by market insights and user needs, Anqiangan was created to enhance the consumer finance experience. The platform offers credit card and loan comparisons, real-time deal alerts, and cashback mechanisms, helping users make smarter financial decisions while expanding the scope of financial applications in everyday life.
Design Process
Design Goal
🎯 Enhancing users' financial decision-making efficiency through information.
CashFeel aims to help users make smarter spending choices in their daily lives by providing the latest and most beneficial financial information. Through clear comparisons, analyses, and recommendations, users can quickly understand credit card and loan options, enabling them to make informed decisions.
🎯 Providing deal insights to become the "best companion for consumer life."
CashFeel aspires to be the best companion for your consumer life. By offering the latest deals, cashback, and promotional activities through its community, users can easily discover the best value options in their daily spending, thereby enhancing their overall consumption experience.
🎯 Connecting finance and daily life to expand the influence of the financial ecosystem.
We aim to break the traditional perception of financial services by integrating financial tools more closely with everyday life. This allows users to not only enjoy smarter consumption experiences but also apply financial services across a broader range of life scenarios, thus expanding the influence of the financial ecosystem.
Research
User research is conducted through stakeholder interviews, user interviews, and competitive analysis to define product positioning and identify user profiles.
🔬 Stakeholder Interview
Through interviews with Product Owners (PO) and Product Managers (PM), we gain insights into business goals, operational needs, product development direction, and market strategy.
🔬 User Interview
We conducted interviews with 10 users from the AnqianGan community to understand their consumption habits, how they obtain discount information, their decision-making process, and expectations for the platform. This helps us further analyze user preferences and profiles in the consumer finance sector.
🔬 Competitive Analysis
By examining similar services in the market, we identify their strengths and weaknesses to uncover opportunities and define the unique value of Cashfeel.
Design
Impact
📍 Expanding the Boundaries of Content-Based Services
CashFeel started as a content platform and evolved into a practical tool by integrating credit card and loan comparison features. This transformation expanded the boundaries of traditional content products, turning information into actionable solutions for users.
📍 Reaching a Broader Consumer Audience
By focusing on everyday deals and consumer finance topics, CashFeel attracted a wider audience beyond financial enthusiasts. The platform successfully transitioned from investment-focused content to daily consumption-centered services, broadening its user base.
📍 Driving Innovation in Consumer Financial Products
CashFeel identified real user needs in choosing credit cards and loans, and built comparison tools through data organization and user research. This streamlined decision-making and accelerated the digital development of consumer financial products.
Conclusion
✨ Community Building as the Touchstone of Productization
Community engagement reveals users’ true interests and needs. CashFeel’s active community validated the appeal of consumer finance topics and served as a springboard for defining product features, making it a key step in evolving from content to tool-based solutions.
✨ Key Features Drive Product Adoption
Features like credit card and loan comparisons helped solve users' decision-making pain points. These tools elevated the product from being a passive content platform to a reliable decision-making assistant, driving user adoption and brand recognition.
✨ Consistent, High-Quality Content is the Core of Long-Term Growth
Even with great features and design, consistent and high-quality content is essential to retain users. CashFeel maintains frequent, valuable updates that strengthen its professional image and provide lasting value to its audience.
Credit
Client：安錢感科技股份有限公司 Cashfeel
Production：股感資訊股份有限公司 Stockfeel
Product Owner：許郁婷 Stella Hsu
Product Manager：鍾守沂 Arya Chung、方琪
Art Director：吳俊曄 Yeah Wu
UIUX / Brand Designer：相如 EL、姵伶、KIKI、邱建勛 Gamma Chiu
Release Date： 2024.05
「本專案於股感資訊股份有限公司 StockFeel製作」
Smooth Scroll
This will hide itself!
This will hide itself!
CashFeel : Consumer Finance Content Website
OVERVIEW
CashFeel is a consumer finance content platform focused on sharing information about credit cards, loans, discounts, and lifestyle insights. In addition to providing financial insights, it offers credit card and loan comparison tools to help users make informed spending decisions more efficiently.
About the project
RELEASE DATE
2024.05
ROLE
UIUX Designer
BRAND Designer
SERVICES
UI/UX DESIGN
BRAND DESIGN
📍 Establish product strategy through stakeholder interviews, user research, and data analysis, combined with competitor analysis.
📍 Develop a unique platform strategy by building credit card and loan comparison features.
📍 Create a brand identity and visual system that embodies vibrancy, trust, professionalism, and friendliness.
📍 Drive business model development with significant community growth, achieving a 300% increase in follower engagement.
Background
✨ Expanding the Landscape of Inclusive Finance
The Stockfeel Group continues to explore the possibilities of "inclusive finance" and has identified significant growth potential in consumer finance through data analysis from the Gugan platform. The team discovered that beyond investment and wealth management, consumers are increasingly seeking credit cards, loans, and other financial tools for daily use, presenting new opportunities for the group to expand its financial services.
✨ Successfully Establishing a Consumer Finance Community
To better engage users in the consumer finance sector, the team established a dedicated content community focused on this area. By implementing a precise content strategy, curating financial information, and recommending exclusive deals, they successfully attracted significant attention, proving the long-term viability of this sector.
✨ Building a Smart Consumer Ecosystem
Driven by market insights and user needs, Anqiangan was created to enhance the consumer finance experience. The platform offers credit card and loan comparisons, real-time deal alerts, and cashback mechanisms, helping users make smarter financial decisions while expanding the scope of financial applications in everyday life.
Design Process
Design Goal
🎯 Enhancing users' financial decision-making efficiency through information.
CashFeel aims to help users make smarter spending choices in their daily lives by providing the latest and most beneficial financial information. Through clear comparisons, analyses, and recommendations, users can quickly understand credit card and loan options, enabling them to make informed decisions.
🎯 Providing deal insights to become the "best companion for consumer life."
CashFeel aspires to be the best companion for your consumer life. By offering the latest deals, cashback, and promotional activities through its community, users can easily discover the best value options in their daily spending, thereby enhancing their overall consumption experience.
🎯 Connecting finance and daily life to expand the influence of the financial ecosystem.
We aim to break the traditional perception of financial services by integrating financial tools more closely with everyday life. This allows users to not only enjoy smarter consumption experiences but also apply financial services across a broader range of life scenarios, thus expanding the influence of the financial ecosystem.
Research
User research is conducted through stakeholder interviews, user interviews, and competitive analysis to define product positioning and identify user profiles.
🔬 Stakeholder Interview
Through interviews with Product Owners (PO) and Product Managers (PM), we gain insights into business goals, operational needs, product development direction, and market strategy.
🔬 User Interview
We conducted interviews with 10 users from the AnqianGan community to understand their consumption habits, how they obtain discount information, their decision-making process, and expectations for the platform. This helps us further analyze user preferences and profiles in the consumer finance sector.
🔬 Competitive Analysis
By examining similar services in the market, we identify their strengths and weaknesses to uncover opportunities and define the unique value of Cashfeel.
Design
Impact
📍 Expanding the Boundaries of Content-Based Services
CashFeel started as a content platform and evolved into a practical tool by integrating credit card and loan comparison features. This transformation expanded the boundaries of traditional content products, turning information into actionable solutions for users.
📍 Reaching a Broader Consumer Audience
By focusing on everyday deals and consumer finance topics, CashFeel attracted a wider audience beyond financial enthusiasts. The platform successfully transitioned from investment-focused content to daily consumption-centered services, broadening its user base.
📍 Driving Innovation in Consumer Financial Products
CashFeel identified real user needs in choosing credit cards and loans, and built comparison tools through data organization and user research. This streamlined decision-making and accelerated the digital development of consumer financial products.
Conclusion
✨ Community Building as the Touchstone of Productization
Community engagement reveals users’ true interests and needs. CashFeel’s active community validated the appeal of consumer finance topics and served as a springboard for defining product features, making it a key step in evolving from content to tool-based solutions.
✨ Key Features Drive Product Adoption
Features like credit card and loan comparisons helped solve users' decision-making pain points. These tools elevated the product from being a passive content platform to a reliable decision-making assistant, driving user adoption and brand recognition.
✨ Consistent, High-Quality Content is the Core of Long-Term Growth
Even with great features and design, consistent and high-quality content is essential to retain users. CashFeel maintains frequent, valuable updates that strengthen its professional image and provide lasting value to its audience.
Credit
Client：安錢感科技股份有限公司 Cashfeel
Production：股感資訊股份有限公司 Stockfeel
Product Owner：許郁婷 Stella Hsu
Product Manager：鍾守沂 Arya Chung、方琪
Art Director：吳俊曄 Yeah Wu
UIUX / Brand Designer：相如 EL、姵伶、KIKI、邱建勛 Gamma Chiu
Release Date： 2024.05
「本專案於股感資訊股份有限公司 StockFeel製作」
Smooth Scroll
This will hide itself!
This will hide itself!