The Origin Essential Education Association is dedicated to providing basic educational support for elementary and middle school students in rural areas. Through learning grants and the promotion of oral education courses, the association aims to strengthen students' speaking abilities and interpersonal relationship skills. It has established strong partnerships with local governments, educational institutions, and businesses. Through the association's efforts, it strives to make a positive contribution to the future of these children.
About the project
RELEASE DATE
2023.05
ROLE
BRAND Designer
SERVICES
BRANDING DESIGN
透過學習教育補助和推廣口語教育課程，旨在強化學生的口語表達能力和人際關係訓練，並與當地政府、教育單位和企業建立了良好的合作關係。透過協會的努力，可以為這些孩子的未來做出積極的貢獻。
Background
The Origin Essential Association is dedicated to supporting basic education for rural elementary and middle school students. By offering educational subsidies and promoting oral communication programs, it helps strengthen students’ speaking skills and interpersonal development. Through partnerships with local governments, schools, and businesses, the association strives to create a positive impact on the future of these children.
Design Goal
🎯 Convey Brand Essence
Uphold the core values of "Self-Improvement, Embracing Diversity, and Opening Dialogue" to reflect the association’s commitment to growing alongside children, creating a warm and inspiring brand identity.
🎯 Enhance Learning Experience
Introduce innovative learning methods to increase children's engagement and learning effectiveness while fostering a collaborative environment that nurtures shared understanding and future aspirations.
🎯 Establish a Cohesive Brand Identity
Develop a consistent visual identity and official website to ensure alignment with the association’s core values, enhancing brand recognition and credibility.
Design
Impact
📍 Reinforcing Brand Values and Educational Commitment
Through a new brand slogan and positioning, the association clearly communicates its mission of “empowerment through education and growing together,” helping the public better understand its core values and social role.
📍 Promoting Educational Equity and Expanding Impact
By leveraging digital platforms to promote innovative learning and oral communication programs, more children in rural areas gain access to quality educational resources, advancing the association’s goal of educational fairness.
📍 Building a Trusted Identity to Foster Collaboration
The rebranding enhances the association’s professionalism and credibility, strengthening partnerships with local governments, schools, and businesses to bring greater support and action to educational initiatives.
Conclusion
✨ Reevaluating Brand Strategy and Positioning
We learned that effective brand strategy is about aligning with the association’s core mission and creating emotional resonance with stakeholders.
✨ A New Perspective on Educational Outreach
The rebranding highlighted the importance of using digital tools to make education more accessible and engaging, especially for rural children.
✨ Increased Visibility & Collaboration
The process enhanced the association’s visibility, leading to stronger partnerships with governments, businesses, and educational institutions.
Credit
Art Director：朱湘怡 Joy Chu
Project Manager：林文焰 Wayne Lin
Designer：邱建勛 Gamma Chiu
「本專案於 与熊設計 時期製作」
Smooth Scroll
This will hide itself!
This will hide itself!
The Origin Essential Education Association : Education Association
OVERVIEW
The Origin Essential Education Association is dedicated to providing basic educational support for elementary and middle school students in rural areas. Through learning grants and the promotion of oral education courses, the association aims to strengthen students' speaking abilities and interpersonal relationship skills. It has established strong partnerships with local governments, educational institutions, and businesses. Through the association's efforts, it strives to make a positive contribution to the future of these children.
About the project
RELEASE DATE
2023.05
ROLE
BRAND Designer
SERVICES
BRANDING DESIGN
透過學習教育補助和推廣口語教育課程，旨在強化學生的口語表達能力和人際關係訓練，並與當地政府、教育單位和企業建立了良好的合作關係。透過協會的努力，可以為這些孩子的未來做出積極的貢獻。
Background
The Origin Essential Association is dedicated to supporting basic education for rural elementary and middle school students. By offering educational subsidies and promoting oral communication programs, it helps strengthen students’ speaking skills and interpersonal development. Through partnerships with local governments, schools, and businesses, the association strives to create a positive impact on the future of these children.
Design Goal
🎯 Convey Brand Essence
Uphold the core values of "Self-Improvement, Embracing Diversity, and Opening Dialogue" to reflect the association’s commitment to growing alongside children, creating a warm and inspiring brand identity.
🎯 Enhance Learning Experience
Introduce innovative learning methods to increase children's engagement and learning effectiveness while fostering a collaborative environment that nurtures shared understanding and future aspirations.
🎯 Establish a Cohesive Brand Identity
Develop a consistent visual identity and official website to ensure alignment with the association’s core values, enhancing brand recognition and credibility.
Design
Impact
📍 Reinforcing Brand Values and Educational Commitment
Through a new brand slogan and positioning, the association clearly communicates its mission of “empowerment through education and growing together,” helping the public better understand its core values and social role.
📍 Promoting Educational Equity and Expanding Impact
By leveraging digital platforms to promote innovative learning and oral communication programs, more children in rural areas gain access to quality educational resources, advancing the association’s goal of educational fairness.
📍 Building a Trusted Identity to Foster Collaboration
The rebranding enhances the association’s professionalism and credibility, strengthening partnerships with local governments, schools, and businesses to bring greater support and action to educational initiatives.
Conclusion
✨ Reevaluating Brand Strategy and Positioning
We learned that effective brand strategy is about aligning with the association’s core mission and creating emotional resonance with stakeholders.
✨ A New Perspective on Educational Outreach
The rebranding highlighted the importance of using digital tools to make education more accessible and engaging, especially for rural children.
✨ Increased Visibility & Collaboration
The process enhanced the association’s visibility, leading to stronger partnerships with governments, businesses, and educational institutions.
Credit
Art Director：朱湘怡 Joy Chu
Project Manager：林文焰 Wayne Lin
Designer：邱建勛 Gamma Chiu
「本專案於 与熊設計 時期製作」
Smooth Scroll
This will hide itself!
This will hide itself!
The Origin Essential Education Association : Education Association
OVERVIEW
The Origin Essential Education Association is dedicated to providing basic educational support for elementary and middle school students in rural areas. Through learning grants and the promotion of oral education courses, the association aims to strengthen students' speaking abilities and interpersonal relationship skills. It has established strong partnerships with local governments, educational institutions, and businesses. Through the association's efforts, it strives to make a positive contribution to the future of these children.
About the project
RELEASE DATE
2023.05
ROLE
BRAND Designer
SERVICES
BRANDING DESIGN
透過學習教育補助和推廣口語教育課程，旨在強化學生的口語表達能力和人際關係訓練，並與當地政府、教育單位和企業建立了良好的合作關係。透過協會的努力，可以為這些孩子的未來做出積極的貢獻。
Background
The Origin Essential Association is dedicated to supporting basic education for rural elementary and middle school students. By offering educational subsidies and promoting oral communication programs, it helps strengthen students’ speaking skills and interpersonal development. Through partnerships with local governments, schools, and businesses, the association strives to create a positive impact on the future of these children.
Design Goal
🎯 Convey Brand Essence
Uphold the core values of "Self-Improvement, Embracing Diversity, and Opening Dialogue" to reflect the association’s commitment to growing alongside children, creating a warm and inspiring brand identity.
🎯 Enhance Learning Experience
Introduce innovative learning methods to increase children's engagement and learning effectiveness while fostering a collaborative environment that nurtures shared understanding and future aspirations.
🎯 Establish a Cohesive Brand Identity
Develop a consistent visual identity and official website to ensure alignment with the association’s core values, enhancing brand recognition and credibility.
Design
Impact
📍 Reinforcing Brand Values and Educational Commitment
Through a new brand slogan and positioning, the association clearly communicates its mission of “empowerment through education and growing together,” helping the public better understand its core values and social role.
📍 Promoting Educational Equity and Expanding Impact
By leveraging digital platforms to promote innovative learning and oral communication programs, more children in rural areas gain access to quality educational resources, advancing the association’s goal of educational fairness.
📍 Building a Trusted Identity to Foster Collaboration
The rebranding enhances the association’s professionalism and credibility, strengthening partnerships with local governments, schools, and businesses to bring greater support and action to educational initiatives.
Conclusion
✨ Reevaluating Brand Strategy and Positioning
We learned that effective brand strategy is about aligning with the association’s core mission and creating emotional resonance with stakeholders.
✨ A New Perspective on Educational Outreach
The rebranding highlighted the importance of using digital tools to make education more accessible and engaging, especially for rural children.
✨ Increased Visibility & Collaboration
The process enhanced the association’s visibility, leading to stronger partnerships with governments, businesses, and educational institutions.
Credit
Art Director：朱湘怡 Joy Chu
Project Manager：林文焰 Wayne Lin
Designer：邱建勛 Gamma Chiu
「本專案於 与熊設計 時期製作」
Smooth Scroll
This will hide itself!
This will hide itself!