Jin Shin Fa Life Department Store celebrates its 31st anniversary with a new brand identity, enhancing recognition and adapting to digital platforms while maintaining trust through quality products and competitive pricing.
About the project
RELEASE DATE
2022
ROLE
BRAND DESIGNER
SERVICES
BRAND DESIGN
Jin Shin Fa Life Department Store has built a foundation of trust among customers, partners, and the company through quality products and competitive pricing. On its 31st anniversary, it aims to refresh its brand identity, enhancing recognition, strengthening memorability, and creating a unique image that aligns with digital platforms while reflecting its core values.
Background
Jin Shin Fa Life Department Store has built a foundation of trust among customers, partners, and the company through quality products and competitive pricing. On its 31st anniversary, it aims to refresh its brand identity, enhancing recognition, strengthening memorability, and creating a unique image that aligns with digital platforms while reflecting its core values.
Design Goal
🎯 Establish a Design System
Develop a comprehensive brand identity system to ensure visual consistency, enhance brand recognition, and reinforce a professional image. This system will include logo guidelines, color schemes, typography, imagery styles, and layout principles, maintaining coherence and flexibility across various media and applications.
🎯 Expand Application Scenarios and Versatility
Adapt the brand identity for diverse online and offline environments, ensuring seamless integration across digital platforms, social media, physical stores, and packaging. The design will maintain clarity in communicating brand values across all touchpoints while allowing for scalability to meet future market demands and trends.
Design
Impact
📍 Strengthening Brand Identity and Value
The new visual system enhances brand recognition and memorability, clearly conveying Jin Shin Fa’s core values. It builds a stronger emotional connection with customers and reinforces brand trust.
📍 Optimizing Digital Commerce Experience
The refreshed identity is tailored for digital platforms, ensuring visual consistency and usability across websites, apps, and social media. This improves user interaction and boosts conversion rates in online channels.
📍 Enhancing Flexibility and Communication Efficiency
A modular and scalable design system allows quick adaptation across various touchpoints. Standardized guidelines also streamline internal and external collaboration, increasing overall marketing and production efficiency.
Conclusion
Approaching from a brand strategy perspective, the project successfully integrated visual identity, design systems, and digital channel experiences to establish a consistent and scalable brand language. By clearly defining core brand values and market positioning, it not only reshaped customer perceptions but also laid a solid foundation for future digital marketing and business expansion. This strategic transformation repositions Jin Shin Fa from a traditional brick-and-mortar retailer into a modern, flexible, and digitally competitive lifestyle brand—achieving a comprehensive upgrade from visual identity to user experience.
Credit
Art Director：朱湘怡 Joy Chu
Project Manager：林文焰 Wayne Lin
Designer：邱建勛 Gamma Chiu
「本專案於 与熊設計 時期製作」
Smooth Scroll
This will hide itself!
This will hide itself!
Jin Shin Fa : E-commerce Rebrand
OVERVIEW
Jin Shin Fa Life Department Store celebrates its 31st anniversary with a new brand identity, enhancing recognition and adapting to digital platforms while maintaining trust through quality products and competitive pricing.
About the project
RELEASE DATE
2022
ROLE
BRAND DESIGNER
SERVICES
BRAND DESIGN
Jin Shin Fa Life Department Store has built a foundation of trust among customers, partners, and the company through quality products and competitive pricing. On its 31st anniversary, it aims to refresh its brand identity, enhancing recognition, strengthening memorability, and creating a unique image that aligns with digital platforms while reflecting its core values.
Background
Jin Shin Fa Life Department Store has built a foundation of trust among customers, partners, and the company through quality products and competitive pricing. On its 31st anniversary, it aims to refresh its brand identity, enhancing recognition, strengthening memorability, and creating a unique image that aligns with digital platforms while reflecting its core values.
Design Goal
🎯 Establish a Design System
Develop a comprehensive brand identity system to ensure visual consistency, enhance brand recognition, and reinforce a professional image. This system will include logo guidelines, color schemes, typography, imagery styles, and layout principles, maintaining coherence and flexibility across various media and applications.
🎯 Expand Application Scenarios and Versatility
Adapt the brand identity for diverse online and offline environments, ensuring seamless integration across digital platforms, social media, physical stores, and packaging. The design will maintain clarity in communicating brand values across all touchpoints while allowing for scalability to meet future market demands and trends.
Design
Impact
📍 Strengthening Brand Identity and Value
The new visual system enhances brand recognition and memorability, clearly conveying Jin Shin Fa’s core values. It builds a stronger emotional connection with customers and reinforces brand trust.
📍 Optimizing Digital Commerce Experience
The refreshed identity is tailored for digital platforms, ensuring visual consistency and usability across websites, apps, and social media. This improves user interaction and boosts conversion rates in online channels.
📍 Enhancing Flexibility and Communication Efficiency
A modular and scalable design system allows quick adaptation across various touchpoints. Standardized guidelines also streamline internal and external collaboration, increasing overall marketing and production efficiency.
Conclusion
Approaching from a brand strategy perspective, the project successfully integrated visual identity, design systems, and digital channel experiences to establish a consistent and scalable brand language. By clearly defining core brand values and market positioning, it not only reshaped customer perceptions but also laid a solid foundation for future digital marketing and business expansion. This strategic transformation repositions Jin Shin Fa from a traditional brick-and-mortar retailer into a modern, flexible, and digitally competitive lifestyle brand—achieving a comprehensive upgrade from visual identity to user experience.
Credit
Art Director：朱湘怡 Joy Chu
Project Manager：林文焰 Wayne Lin
Designer：邱建勛 Gamma Chiu
「本專案於 与熊設計 時期製作」
Smooth Scroll
This will hide itself!
This will hide itself!
Jin Shin Fa : E-commerce Rebrand
OVERVIEW
Jin Shin Fa Life Department Store celebrates its 31st anniversary with a new brand identity, enhancing recognition and adapting to digital platforms while maintaining trust through quality products and competitive pricing.
About the project
RELEASE DATE
2022
ROLE
BRAND DESIGNER
SERVICES
BRAND DESIGN
Jin Shin Fa Life Department Store has built a foundation of trust among customers, partners, and the company through quality products and competitive pricing. On its 31st anniversary, it aims to refresh its brand identity, enhancing recognition, strengthening memorability, and creating a unique image that aligns with digital platforms while reflecting its core values.
Background
Jin Shin Fa Life Department Store has built a foundation of trust among customers, partners, and the company through quality products and competitive pricing. On its 31st anniversary, it aims to refresh its brand identity, enhancing recognition, strengthening memorability, and creating a unique image that aligns with digital platforms while reflecting its core values.
Design Goal
🎯 Establish a Design System
Develop a comprehensive brand identity system to ensure visual consistency, enhance brand recognition, and reinforce a professional image. This system will include logo guidelines, color schemes, typography, imagery styles, and layout principles, maintaining coherence and flexibility across various media and applications.
🎯 Expand Application Scenarios and Versatility
Adapt the brand identity for diverse online and offline environments, ensuring seamless integration across digital platforms, social media, physical stores, and packaging. The design will maintain clarity in communicating brand values across all touchpoints while allowing for scalability to meet future market demands and trends.
Design
Impact
📍 Strengthening Brand Identity and Value
The new visual system enhances brand recognition and memorability, clearly conveying Jin Shin Fa’s core values. It builds a stronger emotional connection with customers and reinforces brand trust.
📍 Optimizing Digital Commerce Experience
The refreshed identity is tailored for digital platforms, ensuring visual consistency and usability across websites, apps, and social media. This improves user interaction and boosts conversion rates in online channels.
📍 Enhancing Flexibility and Communication Efficiency
A modular and scalable design system allows quick adaptation across various touchpoints. Standardized guidelines also streamline internal and external collaboration, increasing overall marketing and production efficiency.
Conclusion
Approaching from a brand strategy perspective, the project successfully integrated visual identity, design systems, and digital channel experiences to establish a consistent and scalable brand language. By clearly defining core brand values and market positioning, it not only reshaped customer perceptions but also laid a solid foundation for future digital marketing and business expansion. This strategic transformation repositions Jin Shin Fa from a traditional brick-and-mortar retailer into a modern, flexible, and digitally competitive lifestyle brand—achieving a comprehensive upgrade from visual identity to user experience.
Credit
Art Director：朱湘怡 Joy Chu
Project Manager：林文焰 Wayne Lin
Designer：邱建勛 Gamma Chiu
「本專案於 与熊設計 時期製作」
Smooth Scroll
This will hide itself!
This will hide itself!