GAMMACHIU
#Strategic #Insightful #Self-Driven
I am passionate about combining strategy and innovative design to create products that are both functional and visually compelling. With two years of experience in UIUX and brand design, I focus on building digital product experiences from 0 to 1 and ensuring UI consistency and scalability through design systems and component-based workflows. To me, design is more than just aesthetics—it’s a powerful tool for effective communication and value creation.
Focus
UI/UX Design
・User-centered design
・Wireframe
・Prototyping
・Design System
・Basic Html / CSS Concept
・Basic RWD Concept
UX Research
・User Interview
・User Journey
・Surveys
・Competitive Analysis
Visual Design
・Branding Identity Design
・Illustration
・Lettering / Typography Design
・Social Commercial Post / Ads Design
・Commercial Design
Experiences
2025.06 -
UI/UX Designer
Alpha Robo-Advisor
・Conducted UX research through competitive analysis, behavioral insights, and usability testing to identify core user pain points and translate findings into product opportunities.
・Collaborated with product managers and engineers to define product requirements and design strategies, driving development from ideation to launch.
・Led end-to-end design processes, including information architecture, user flows, wireframes, interactive prototypes, and high-fidelity UI, ensuring usability and scalability.
・Established and maintained a design system to enhance product consistency, design efficiency, and cross-team collaboration.
・Designed and delivered both a B2C robo-advisory system (including landing page, onboarding/registration flow, and internal dashboard) and a B2B institutional middle-office platform, aligning business objectives with user experience to create comprehensive product solutions.
2023.07 - 2025.02
UI/UX & Branding Designer
StockFeel
・Conducted UX research through competitive analysis, data insights, and user feedback to define market pain points and develop product design strategies from 0 to 1.
・Led user research using focus groups, interviews, surveys, and analytics to uncover behavior patterns and support data-driven product decisions.
・Designed wireframes, prototypes, and high-fidelity UI, establishing a scalable and consistent design system.
・Developed 6 brand identity systems, delivering end-to-end design solutions across proptech, fintech, insurtech, business matchmaking, software asset trading, and edtech.
2022.03 - 2023.03
Visual Designer
Ideoso Design
・Developed brand positioning and core values through competitive research, user insights, and market analysis to ensure brand identity aligns with market needs and audience expectations.
・Led three brand identity design projects, creating comprehensive branding systems to enhance brand consistency and market competitiveness.
・Redesigned brand websites, optimizing information architecture and user experience, resulting in a 30% increase in site traffic.
・Implemented UX research tools, improving design decision-making efficiency by 50%, successfully pitching and generating new business opportunities while optimizing design service workflows.
2021.11 - 2022.02
Visual Designer
Backer-Founder
・Developed visual identity systems based on the characteristics of products and topics, extending them to web visuals and social media ad designs.
・Developed visual identity systems for 3 products and topics.
・Collaborated with cross-department teams to surpass the product crowdfunding goal by 2128%.